Social Media has definitely made its mark on our society. The way people communicate has changed, gone are the days of Office meetings, waiting for appointments, leisurely conversations on café’s or seminar halls. This type of small talk and casual business meetings has been replaced with Facebook Conversations and Tweets, more professional if we consider then let it be LinkedIn too. Particularly in the world of business; Social media has affected communication, and in many cases improved it. With the integration of social media, things like marketing, advertising, branding, research and development, employee communication, recruitment, customer service and CRM (Customer Relationship Management) have all benefited from social media. The best way to capitalized on benefits social media can bring is utilize technology with latest social media trends and strategies. For example, choosing a CRM solution with social media trends and strategies will provide your